What Makes a Jacket Truly Great?

I've seen so many “top 10” lists of the <a href="https://primeleather.co/pages/custom-order/">best custom leather jackets</a>, but I'm skeptical. They all seem like paid promotions. I’m not looking for hype — I’m looking for insight. What, to you, actually makes a custom leather jacket “the best”? Is it the materials, the fit, the attention to detail? Or is it more about how it makes you feel when you wear it? I'd love some personal recommendations from people who've had a good (or bad) experience going custom.